Herman Miller Annual Report Design

Corporate Annual Report Design.

I didn't just want to show about charts, graphs and numbers. I wanted to tell the compelling story of the company's past, present and future.

Actually, my color choice was decisive first, layout with grids and typesetting came later.

I focused onto eye catching colors in clean design giving the message of modern classics still manufactured today by Herman Miller. Pantone version is also available.

I believe that the usage of bitmap image and three colored charts helped me to control the recognition of texts and make reading practice easy and fun specially for marketers.