'Mumbai' City Identity Logo and Mobile UI Design

City Identity Visual Brand Design for Mumbai. It is the most populous city in India.

City Identity's first advertising element was creating a logo.

The sense of synonyms have been collected such as gateway(exit), goddess(favourite), glamor(come-on!) messages through Art-Deco.

Meanwhile, I focused onto Art-Deco which had senses such as onion domes, arches, gables, spires but with modern style (symmetry, rectilinear-not curvilinear), eclectic (geometric), Neo-gothic, Victorian,...

Firstly, I designed with rectilinear shapes to figure out city's architecture and soul. 

Secondly, magnetism of glamor made me choose the striking pinkish-red color. So that, logo design is best shown on this background color. 

Finally, I designed UI again with rectilinear shapes after moodboarding, thumbnailing (utilizing the interactive sketch sheets) and wireframing. 

However, on-the-go people need to find the useful information as soon as possible. Especially, while going on a travel. So I tried to design the best font size and user-friendly interface design. This might require using less touch targets than they normally would.